{"id":16628,"date":"2024-06-17T22:12:30","date_gmt":"2024-06-17T21:12:30","guid":{"rendered":"https:\/\/godesco.com\/diccionario\/?page_id=16628"},"modified":"2025-01-24T23:47:19","modified_gmt":"2025-01-24T22:47:19","slug":"influencer","status":"publish","type":"page","link":"https:\/\/godesco.com\/diccionario\/influencer\/","title":{"rendered":"Influencer"},"content":{"rendered":"

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DICCIONARIO DE MARKETING DIGITAL<\/h4>\n

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Influencer y tipos de influencers<\/h1>\n

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Influencer <\/span><\/strong>y tipos de influencers.<\/span><\/h4>\n

Persona que usa los canales de comunicaci\u00f3n digitales (plataformas de streaming, RR.SS, podcasts, etc.), para difundir sus opiniones, estilo de vida, etc. y, por lo general, sobre un contenido espec\u00edfico, el cual es de notable importancia para un n\u00famero relevante de seguidores denominados followers<\/a><\/span><\/strong><\/span>.<\/h4>\n

Como norma general, muchos usuarios, e incluso influencers se consideran al mismo tiempo creadores de contenido, pero ambas figuras, a pesar de las similitudes de ambas figuras<\/em>, tienen diferencias destacables (ver tambi\u00e9n<\/em>: creadores de contenido<\/a><\/span><\/strong><\/span>).<\/p>\n

Dependiendo de la cantidad de seguidores recurrentes de un influencer, estos se catalogan mediante los siguientes apelativos:<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n
Tipo influencer<\/strong><\/span><\/td>\nM\u00ednimo de seguidores<\/strong><\/span><\/td>\nM\u00e1ximo de seguidores<\/strong><\/span><\/td>\n<\/tr>\n
Microinfluencer<\/td>\n5.000<\/td>\n10.000<\/td>\n<\/tr>\n
Influencer<\/td>\n10.001<\/td>\n100.000<\/td>\n<\/tr>\n
Macroinfluencer<\/td>\n100.001<\/td>\n500.000<\/td>\n<\/tr>\n
Megainfluencer<\/td>\n500.001<\/td>\n\u221e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n