{"id":16253,"date":"2024-06-12T14:53:59","date_gmt":"2024-06-12T13:53:59","guid":{"rendered":"https:\/\/godesco.com\/diccionario\/?page_id=16253"},"modified":"2024-12-18T18:29:31","modified_gmt":"2024-12-18T17:29:31","slug":"epc","status":"publish","type":"page","link":"https:\/\/godesco.com\/diccionario\/epc\/","title":{"rendered":"EPC (Earning Per Clic)"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.27.2″ _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_type=\u00bbcircular\u00bb background_color_gradient_direction_radial=\u00bbbottom\u00bb background_color_gradient_stops=\u00bb#0c71c3 0%|#17406d 50%|#009dd9 100%\u00bb custom_margin=\u00bb4vw|3vw|4vw|3vw|true|true\u00bb custom_padding=\u00bb||7vw||false|false\u00bb bottom_divider_style=\u00bbmountains2″ bottom_divider_color=\u00bb#FFFFFF\u00bb background_last_edited=\u00bbon|tablet\u00bb background_mask_aspect_ratio_tablet=\u00bbportrait\u00bb border_radii=\u00bbon|1.5vw|1.5vw|1.5vw|1.5vw\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.27.2″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb1%||||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.2″ _module_preset=\u00bbb533288e-fbbb-4b16-8ac1-e098395fb18b\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#88C4DD\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

DICCIONARIO DE MARKETING DIGITAL<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.27.2″ _module_preset=\u00bb18bdb370-f69a-4461-bf19-efff29ee7df4″ header_text_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||29px||false|false\u00bb header_font_size_phone=\u00bb19px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb custom_padding=\u00bb27px|||||\u00bb]<\/p>\n

EPC<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.27.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb header_4_text_color=\u00bb#FFFFFF\u00bb header_4_font_size=\u00bb16px\u00bb header_4_line_height=\u00bb1.5em\u00bb custom_padding=\u00bb||0px||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb custom_margin=\u00bb||-33px||false|false\u00bb sticky_enabled=\u00bb0″]<\/p>\n

EPC \/ Earning Per Clic.<\/b><\/span><\/h4>\n

M\u00e9trica cuya f\u00f3rmula ayuda a determinar el valor promedio de los clics y no est\u00e1 directamente relacionada con una campa\u00f1a basada en CPC (coste por clic).<\/p>\n

En otras palabras: El EPC rastrea cu\u00e1nto dinero (promedio) gana un anunciante por afiliaci\u00f3n<\/strong> cada vez que alguien hace clic en uno de sus enlaces de afiliado.<\/p>\n

<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.27.2″ _module_preset=\u00bbdefault\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column _builder_version=\u00bb4.27.2″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″ theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb header_4_text_color=\u00bb#FFFFFF\u00bb header_4_font_size=\u00bb16px\u00bb header_4_line_height=\u00bb1.5em\u00bb custom_padding=\u00bb||0px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Dado que esta m\u00e9trica involucra clics de alto valor y bajo valor, el EPC ayuda a los especialistas en marketing de afiliados a determinar cu\u00e1nto dinero pueden ganar en un lote<\/strong> de clics.<\/p>\n

Del mismo modo, es muy \u00fatil para casos en lo que se promocionen varios productos diferentes,<\/strong> ya que saber el EPC de cada uno de ellos ayudar\u00e1 a evaluar que ofertas son las m\u00e1s rentables y cu\u00e1les podr\u00edan ser retiradas de una cartera.<\/p>\n

Del mismo modo, el EPC proporciona informaci\u00f3n relevante a los afiliados a la hora de evaluar el rendimiento de sus campa\u00f1as, comparar diferentes ofertas o negociar mejores condiciones con anunciantes y\/o plataformas publicitarias.<\/strong><\/p>\n

La f\u00f3rmula para calcular el EPC<\/strong><\/span> es muy sencilla:\u00a0<\/p>\n

EPC = ventas generadas \/clics enviados a la oferta<\/strong>.\u00a0<\/span><\/p>\n

 <\/p>\n

Ejemplo pr\u00e1ctico:<\/p>\n

N\u00famero de clics enviados por el afiliado: 100 clics<\/em>.
Valor de ventas generado por dichos clics: 1.000<\/em> \u20ac.<\/p>\n

\u00a01.000 \/ 100 = 10 \u20ac | El EPC del afiliado ha sido de 10\u20ac<\/strong><\/span><\/span>.<\/span><\/p>\n

<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.20.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_divider color=\u00bb#0fc7ff\u00bb divider_weight=\u00bb4px\u00bb _builder_version=\u00bb4.23.1″ max_width=\u00bb80px\u00bb height=\u00bb4px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_divider][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTc3In19@\u00bb button_text=\u00bbVolver\u00bb _builder_version=\u00bb4.27.2″ _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#ff5bb8″ button_border_width=\u00bb4px\u00bb button_border_color=\u00bb#FFFFFF\u00bb button_border_radius=\u00bb15px\u00bb button_font=\u00bbPoppins||||||||\u00bb button_icon=\u00bbD||divi||400″ button_icon_placement=\u00bbleft\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#FFFFFF\u00bb button_bg_enable_color__hover=\u00bbon\u00bb button_text_color__hover_enabled=\u00bbon|hover\u00bb button_text_color__hover=\u00bb#0C71C3″ button_border_width__hover_enabled=\u00bbon|hover\u00bb button_border_width__hover=\u00bb4px\u00bb button_border_color__hover_enabled=\u00bbon|hover\u00bb button_border_color__hover=\u00bb#0dd7e5″ theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Definici\u00f3n de: EPC. Diccionario de Marketing Digital. Godesco.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"folder":[7],"class_list":["post-16253","page","type-page","status-publish","hentry"],"yoast_head":"\nEPC (Earning Per Clic) | Definici\u00f3n | Diccionario de Marketing Digital.<\/title>\n<meta name=\"description\" content=\"M\u00e9trica cuya f\u00f3rmula ayuda a determinar el valor medio promedio de los clics y no est\u00e1 directamente relacionada con una campa\u00f1a basada en CPC (coste por clic). (...)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/godesco.com\/diccionario\/epc\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EPC (Earning Per Clic) | Definici\u00f3n | Diccionario de Marketing Digital.\" \/>\n<meta property=\"og:description\" content=\"M\u00e9trica cuya f\u00f3rmula ayuda a determinar el valor medio promedio de los clics y no est\u00e1 directamente relacionada con una campa\u00f1a basada en CPC (coste por clic). (...)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/godesco.com\/diccionario\/epc\/\" \/>\n<meta property=\"og:site_name\" content=\"Diccionario de Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-18T17:29:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/godesco.com\/diccionario\/epc\/\",\"url\":\"https:\/\/godesco.com\/diccionario\/epc\/\",\"name\":\"EPC (Earning Per Clic) | Definici\u00f3n | Diccionario de Marketing Digital.\",\"isPartOf\":{\"@id\":\"https:\/\/godesco.com\/diccionario\/#website\"},\"datePublished\":\"2024-06-12T13:53:59+00:00\",\"dateModified\":\"2024-12-18T17:29:31+00:00\",\"description\":\"M\u00e9trica cuya f\u00f3rmula ayuda a determinar el valor medio promedio de los clics y no est\u00e1 directamente relacionada con una campa\u00f1a basada en CPC (coste por clic). (...)\",\"breadcrumb\":{\"@id\":\"https:\/\/godesco.com\/diccionario\/epc\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/godesco.com\/diccionario\/epc\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/godesco.com\/diccionario\/epc\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/godesco.com\/diccionario\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EPC (Earning Per Clic)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/godesco.com\/diccionario\/#website\",\"url\":\"https:\/\/godesco.com\/diccionario\/\",\"name\":\"Diccionario de Marketing Digital\",\"description\":\"El diccionario m\u00e1s completo de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/godesco.com\/diccionario\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EPC (Earning Per Clic) | Definici\u00f3n | Diccionario de Marketing Digital.","description":"M\u00e9trica cuya f\u00f3rmula ayuda a determinar el valor medio promedio de los clics y no est\u00e1 directamente relacionada con una campa\u00f1a basada en CPC (coste por clic). (...)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/godesco.com\/diccionario\/epc\/","og_locale":"es_ES","og_type":"article","og_title":"EPC (Earning Per Clic) | Definici\u00f3n | Diccionario de Marketing Digital.","og_description":"M\u00e9trica cuya f\u00f3rmula ayuda a determinar el valor medio promedio de los clics y no est\u00e1 directamente relacionada con una campa\u00f1a basada en CPC (coste por clic). (...)","og_url":"https:\/\/godesco.com\/diccionario\/epc\/","og_site_name":"Diccionario de Marketing Digital","article_modified_time":"2024-12-18T17:29:31+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/godesco.com\/diccionario\/epc\/","url":"https:\/\/godesco.com\/diccionario\/epc\/","name":"EPC (Earning Per Clic) | Definici\u00f3n | Diccionario de Marketing Digital.","isPartOf":{"@id":"https:\/\/godesco.com\/diccionario\/#website"},"datePublished":"2024-06-12T13:53:59+00:00","dateModified":"2024-12-18T17:29:31+00:00","description":"M\u00e9trica cuya f\u00f3rmula ayuda a determinar el valor medio promedio de los clics y no est\u00e1 directamente relacionada con una campa\u00f1a basada en CPC (coste por clic). (...)","breadcrumb":{"@id":"https:\/\/godesco.com\/diccionario\/epc\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/godesco.com\/diccionario\/epc\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/godesco.com\/diccionario\/epc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/godesco.com\/diccionario\/"},{"@type":"ListItem","position":2,"name":"EPC (Earning Per Clic)"}]},{"@type":"WebSite","@id":"https:\/\/godesco.com\/diccionario\/#website","url":"https:\/\/godesco.com\/diccionario\/","name":"Diccionario de Marketing Digital","description":"El diccionario m\u00e1s completo de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/godesco.com\/diccionario\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/pages\/16253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/comments?post=16253"}],"version-history":[{"count":7,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/pages\/16253\/revisions"}],"predecessor-version":[{"id":18061,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/pages\/16253\/revisions\/18061"}],"wp:attachment":[{"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/media?parent=16253"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/folder?post=16253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}