{"id":16241,"date":"2024-06-12T14:03:20","date_gmt":"2024-06-12T13:03:20","guid":{"rendered":"https:\/\/godesco.com\/diccionario\/?page_id=16241"},"modified":"2024-12-18T18:00:39","modified_gmt":"2024-12-18T17:00:39","slug":"engagement","status":"publish","type":"page","link":"https:\/\/godesco.com\/diccionario\/engagement\/","title":{"rendered":"Engagement"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_type=\u00bbcircular\u00bb background_color_gradient_direction_radial=\u00bbbottom\u00bb background_color_gradient_stops=\u00bb#0c71c3 0%|#17406d 50%|#009dd9 100%\u00bb custom_margin=\u00bb4vw|3vw|4vw|3vw|true|true\u00bb custom_padding=\u00bb||7vw||false|false\u00bb bottom_divider_style=\u00bbmountains2&#8243; bottom_divider_color=\u00bb#FFFFFF\u00bb background_last_edited=\u00bbon|tablet\u00bb background_mask_aspect_ratio_tablet=\u00bbportrait\u00bb border_radii=\u00bbon|1.5vw|1.5vw|1.5vw|1.5vw\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb1%||||false|false\u00bb custom_padding=\u00bb||30px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbb533288e-fbbb-4b16-8ac1-e098395fb18b\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#88C4DD\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h4>DICCIONARIO DE MARKETING DIGITAL<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bb18bdb370-f69a-4461-bf19-efff29ee7df4&#8243; header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb500%\u00bb custom_margin=\u00bb||29px||false|false\u00bb header_font_size_phone=\u00bb19px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 style=\"text-align: left;\">Engagement<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb header_4_text_color=\u00bb#FFFFFF\u00bb header_4_font_size=\u00bb16px\u00bb header_4_line_height=\u00bb1.5em\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h4><span style=\"color: #15eee4;\"><b>Engagement.<\/b><\/span><\/h4>\n<p>T\u00e9rmino utilizado en marketing y redes sociales para describir la conexi\u00f3n e interacci\u00f3n entre una marca y su audiencia.\u00a0<\/p>\n<p>Por norma general, el nivel de engagement se mide a trav\u00e9s de acciones como <em>likes<\/em>, <em>shares<\/em>, comentarios, <em>retweets<\/em>, etc. donde un alto nivel de los mismos indica que la audiencia est\u00e1 respondiendo positivamente al contenido de dicha marca.<\/p>\n<blockquote><\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.20.4&#8243; 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