{"id":16089,"date":"2024-06-07T23:17:05","date_gmt":"2024-06-07T22:17:05","guid":{"rendered":"https:\/\/godesco.com\/diccionario\/?page_id=16089"},"modified":"2024-11-01T19:23:35","modified_gmt":"2024-11-01T18:23:35","slug":"cta","status":"publish","type":"page","link":"https:\/\/godesco.com\/diccionario\/cta\/","title":{"rendered":"CTA"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_type=\u00bbcircular\u00bb background_color_gradient_direction_radial=\u00bbbottom\u00bb background_color_gradient_stops=\u00bb#0c71c3 0%|#17406d 50%|#009dd9 100%\u00bb custom_margin=\u00bb4vw|3vw|4vw|3vw|true|true\u00bb custom_padding=\u00bb||7vw||false|false\u00bb bottom_divider_style=\u00bbmountains2&#8243; bottom_divider_color=\u00bb#FFFFFF\u00bb background_last_edited=\u00bbon|tablet\u00bb background_mask_aspect_ratio_tablet=\u00bbportrait\u00bb border_radii=\u00bbon|1.5vw|1.5vw|1.5vw|1.5vw\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb1%||||false|false\u00bb custom_padding=\u00bb||30px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbb533288e-fbbb-4b16-8ac1-e098395fb18b\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#88C4DD\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h4>DICCIONARIO DE MARKETING DIGITAL<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bb18bdb370-f69a-4461-bf19-efff29ee7df4&#8243; header_text_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||29px||false|false\u00bb header_font_size_phone=\u00bb19px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h1 style=\"text-align: left;\">CTA<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb header_4_text_color=\u00bb#FFFFFF\u00bb header_4_font_size=\u00bb16px\u00bb header_4_line_height=\u00bb1.5em\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h4><span style=\"color: #15eee4;\"><b>CTA.<\/b><\/span><\/h4>\n<p>Anglicismo | Abreviatura de: Call To Action \/ (Trad. Eng. -Esp.) Llamada a la acci\u00f3n.<\/p>\n<p>La llamada a la acci\u00f3n es el intento de provocar un est\u00edmulo, por parte de un anunciante, que desencadene en la acci\u00f3n deseada por este en un usuario.<\/p>\n<p>Por lo general, las CTAs se representan mediante deslizadores, botones, etc., de forma particularmente atractivas, ubic\u00e1ndose las mismas de forma estrat\u00e9gica en un documento, landing page, etc. con el objetivo de obtener una acci\u00f3n o conversi\u00f3n espec\u00edfica por parte de los usuarios.<\/p>\n<p>Las CTA-s responden a una estrategia previa enmarcada en un embudo de ventas o <em>funnel<\/em>.\u00a0<\/p>\n<blockquote>\n<p><strong><em>Ver tambi\u00e9n:<\/em> <span style=\"text-decoration: underline; color: #7cda24;\"><a href=\"https:\/\/godesco.com\/diccionario\/funnel\/\" style=\"color: #7cda24; text-decoration: underline;\">Funnel<\/a><\/span>.<\/strong><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_divider color=\u00bb#0fc7ff\u00bb divider_weight=\u00bb4px\u00bb _builder_version=\u00bb4.23.1&#8243; max_width=\u00bb80px\u00bb height=\u00bb4px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_divider][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTg5In19@\u00bb button_text=\u00bbVolver\u00bb _builder_version=\u00bb4.27.2&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#ff5bb8&#8243; button_border_width=\u00bb4px\u00bb button_border_color=\u00bb#FFFFFF\u00bb button_border_radius=\u00bb15px\u00bb button_font=\u00bbPoppins||||||||\u00bb button_icon=\u00bb&#x44;||divi||400&#8243; button_icon_placement=\u00bbleft\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#FFFFFF\u00bb button_bg_enable_color__hover=\u00bbon\u00bb button_text_color__hover_enabled=\u00bbon|hover\u00bb button_text_color__hover=\u00bb#0C71C3&#8243; button_border_width__hover_enabled=\u00bbon|hover\u00bb button_border_width__hover=\u00bb4px\u00bb button_border_color__hover_enabled=\u00bbon|hover\u00bb button_border_color__hover=\u00bb#0dd7e5&#8243; theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definici\u00f3n de: CTA. Diccionario de Marketing Digital. Godesco.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"folder":[7],"class_list":["post-16089","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CTA | Definici\u00f3n | Diccionario de Marketing Digital.<\/title>\n<meta name=\"description\" content=\"Anglicismo. Abreviatura de: Call To Action \/ (Esp.) Llamada a la acci\u00f3n. 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