{"id":15947,"date":"2024-06-07T13:11:03","date_gmt":"2024-06-07T12:11:03","guid":{"rendered":"https:\/\/godesco.com\/diccionario\/?page_id=15947"},"modified":"2024-10-31T00:24:03","modified_gmt":"2024-10-30T23:24:03","slug":"black-hat-seo","status":"publish","type":"page","link":"https:\/\/godesco.com\/diccionario\/black-hat-seo\/","title":{"rendered":"Black Hat SEO"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_type=\u00bbcircular\u00bb background_color_gradient_direction_radial=\u00bbbottom\u00bb background_color_gradient_stops=\u00bb#0c71c3 0%|#17406d 50%|#009dd9 100%\u00bb custom_margin=\u00bb4vw|3vw|4vw|3vw|true|true\u00bb custom_padding=\u00bb||7vw||false|false\u00bb bottom_divider_style=\u00bbmountains2&#8243; bottom_divider_color=\u00bb#FFFFFF\u00bb background_last_edited=\u00bbon|tablet\u00bb background_mask_aspect_ratio_tablet=\u00bbportrait\u00bb border_radii=\u00bbon|1.5vw|1.5vw|1.5vw|1.5vw\u00bb locked=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb1%||||false|false\u00bb custom_padding=\u00bb||30px|||\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bbb533288e-fbbb-4b16-8ac1-e098395fb18b\u00bb header_4_text_align=\u00bbleft\u00bb header_4_text_color=\u00bb#88C4DD\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h4>DICCIONARIO DE MARKETING DIGITAL<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.27.2&#8243; _module_preset=\u00bb18bdb370-f69a-4461-bf19-efff29ee7df4&#8243; header_text_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||29px||false|false\u00bb header_font_size_phone=\u00bb19px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h1 style=\"text-align: left;\">Black Hat SEO<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb header_4_text_color=\u00bb#FFFFFF\u00bb header_4_font_size=\u00bb16px\u00bb header_4_line_height=\u00bb1.5em\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h4><span style=\"color: #15eee4;\"><b>Black Hat SEO.<\/b><\/span><\/h4>\n<p>Se denomina Black Hat SEO al conjunto de pr\u00e1cticas que se utilizan para aumentar el ranking de un sitio web o p\u00e1gina en los motores de b\u00fasqueda <span style=\"color: #ff7777;\"><strong>mediante medios que violan los t\u00e9rminos de servicio de dichos motores<\/strong><\/span>.<\/p>\n<p>Dichas pr\u00e1cticas, t\u00e1cticas o estrategias, aunque pueden mejorar la posici\u00f3n en los resultados de b\u00fasqueda, <strong><span style=\"color: #ff7777;\">tambi\u00e9n pueden resultar en la prohibici\u00f3n del sitio web por parte de los motores de b\u00fasqueda y sitios afiliados<\/span><\/strong>.<\/p>\n<p>El t\u00e9rmino \u201cblack hat\u201d proviene de las pel\u00edculas del Oeste, en las que los \u201c<em>malos<\/em>\u201d usaban <strong>sombreros negros<\/strong> frente a los \u201c<em>buenos<\/em>\u201d, quienes usaban <strong>sombreros de color blanco<\/strong> (los cuales, a su vez, hacen referencia al White Hat SEO).<\/p>\n<p>Algunas t\u00e9cnicas m\u00e1s comunes de Black Hat SEO incluyen el <em>keyword stuffing<\/em>, el <em>cloaking<\/em>, la <em>creaci\u00f3n de granjas de enlaces<\/em>, etc.<\/p>\n<blockquote>\n<p><strong><em>Ver tambi\u00e9n:<\/em> <span style=\"text-decoration: underline; color: #00ff00;\"><a href=\"https:\/\/godesco.com\/diccionario\/White-Hat-SEO\/\" style=\"color: #00ff00; text-decoration: underline;\">White Hat SEO<\/a><\/span><\/strong>.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.20.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_divider color=\u00bb#0fc7ff\u00bb divider_weight=\u00bb4px\u00bb _builder_version=\u00bb4.23.1&#8243; max_width=\u00bb80px\u00bb height=\u00bb4px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_divider][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODk2In19@\u00bb button_text=\u00bbVolver\u00bb _builder_version=\u00bb4.27.2&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb18px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#ff5bb8&#8243; button_border_width=\u00bb4px\u00bb button_border_color=\u00bb#FFFFFF\u00bb button_border_radius=\u00bb15px\u00bb button_font=\u00bbPoppins||||||||\u00bb button_icon=\u00bb&#x44;||divi||400&#8243; button_icon_placement=\u00bbleft\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#FFFFFF\u00bb button_bg_enable_color__hover=\u00bbon\u00bb button_text_color__hover_enabled=\u00bbon|hover\u00bb button_text_color__hover=\u00bb#0C71C3&#8243; button_border_width__hover_enabled=\u00bbon|hover\u00bb button_border_width__hover=\u00bb4px\u00bb button_border_color__hover_enabled=\u00bbon|hover\u00bb button_border_color__hover=\u00bb#0dd7e5&#8243; theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definici\u00f3n de Black Hat SEO. Diccionario de Marketing Digital. Godesco.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"folder":[7],"class_list":["post-15947","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Definici\u00f3n de: Black Hat SEO | Diccionario de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Conjunto de pr\u00e1cticas que se utilizan para aumentar el ranking de un sitio web o p\u00e1gina en los motores de b\u00fasqueda mediante medios que violan los t\u00e9rminos de servicio de dichos motores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/godesco.com\/diccionario\/black-hat-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Definici\u00f3n de: Black Hat SEO | Diccionario de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Conjunto de pr\u00e1cticas que se utilizan para aumentar el ranking de un sitio web o p\u00e1gina en los motores de b\u00fasqueda mediante medios que violan los t\u00e9rminos de servicio de dichos motores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/godesco.com\/diccionario\/black-hat-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Diccionario de Marketing Digital\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T23:24:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/godesco.com\/diccionario\/black-hat-seo\/\",\"url\":\"https:\/\/godesco.com\/diccionario\/black-hat-seo\/\",\"name\":\"Definici\u00f3n de: Black Hat SEO | Diccionario de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\/\/godesco.com\/diccionario\/#website\"},\"datePublished\":\"2024-06-07T12:11:03+00:00\",\"dateModified\":\"2024-10-30T23:24:03+00:00\",\"description\":\"Conjunto de pr\u00e1cticas que se utilizan para aumentar el ranking de un sitio web o p\u00e1gina en los motores de b\u00fasqueda mediante medios que violan los t\u00e9rminos de servicio de dichos motores.\",\"breadcrumb\":{\"@id\":\"https:\/\/godesco.com\/diccionario\/black-hat-seo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/godesco.com\/diccionario\/black-hat-seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/godesco.com\/diccionario\/black-hat-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/godesco.com\/diccionario\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Hat SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/godesco.com\/diccionario\/#website\",\"url\":\"https:\/\/godesco.com\/diccionario\/\",\"name\":\"Diccionario de Marketing Digital\",\"description\":\"El diccionario m\u00e1s completo de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/godesco.com\/diccionario\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Definici\u00f3n de: Black Hat SEO | Diccionario de Marketing Digital","description":"Conjunto de pr\u00e1cticas que se utilizan para aumentar el ranking de un sitio web o p\u00e1gina en los motores de b\u00fasqueda mediante medios que violan los t\u00e9rminos de servicio de dichos motores.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/godesco.com\/diccionario\/black-hat-seo\/","og_locale":"es_ES","og_type":"article","og_title":"Definici\u00f3n de: Black Hat SEO | Diccionario de Marketing Digital","og_description":"Conjunto de pr\u00e1cticas que se utilizan para aumentar el ranking de un sitio web o p\u00e1gina en los motores de b\u00fasqueda mediante medios que violan los t\u00e9rminos de servicio de dichos motores.","og_url":"https:\/\/godesco.com\/diccionario\/black-hat-seo\/","og_site_name":"Diccionario de Marketing Digital","article_modified_time":"2024-10-30T23:24:03+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/godesco.com\/diccionario\/black-hat-seo\/","url":"https:\/\/godesco.com\/diccionario\/black-hat-seo\/","name":"Definici\u00f3n de: Black Hat SEO | Diccionario de Marketing Digital","isPartOf":{"@id":"https:\/\/godesco.com\/diccionario\/#website"},"datePublished":"2024-06-07T12:11:03+00:00","dateModified":"2024-10-30T23:24:03+00:00","description":"Conjunto de pr\u00e1cticas que se utilizan para aumentar el ranking de un sitio web o p\u00e1gina en los motores de b\u00fasqueda mediante medios que violan los t\u00e9rminos de servicio de dichos motores.","breadcrumb":{"@id":"https:\/\/godesco.com\/diccionario\/black-hat-seo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/godesco.com\/diccionario\/black-hat-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/godesco.com\/diccionario\/black-hat-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/godesco.com\/diccionario\/"},{"@type":"ListItem","position":2,"name":"Black Hat SEO"}]},{"@type":"WebSite","@id":"https:\/\/godesco.com\/diccionario\/#website","url":"https:\/\/godesco.com\/diccionario\/","name":"Diccionario de Marketing Digital","description":"El diccionario m\u00e1s completo de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/godesco.com\/diccionario\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/pages\/15947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/comments?post=15947"}],"version-history":[{"count":6,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/pages\/15947\/revisions"}],"predecessor-version":[{"id":17798,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/pages\/15947\/revisions\/17798"}],"wp:attachment":[{"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/media?parent=15947"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/godesco.com\/diccionario\/wp-json\/wp\/v2\/folder?post=15947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}